Contact Mullum Advisory to discuss commercial strategy, hospitality consulting and customer experience design projects in Melbourne and beyond.

Meet Nic Robin.

Founder of Mullum Advisory, Nic has spent his career helping operators transform the way they attract, serve, and retain customers. His work spans hospitality groups, entertainment venues, leisure operators, retail brands, and B2B service organisations always with a focus on commercial uplift and operational clarity.

Nic brings a blend of strategic thinking, customer‑centric design, and hands‑on operational experience. He works directly with leadership teams to define the growth agenda, build the systems that support it, and embed the rhythms that sustain it.

His approach is grounded, practical, and commercially sharp trusted by operators who want a partner who understands the realities of running venues, teams, and P&Ls.